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Select video and MMS clips of three of the most popular programmes to be sent to subscribers thrice a week        
 
Info2cell.com, the leading mobile application service provider in the Middle East, has recently announced the signing of a content license and distribution agreement with Lebanon-based Future TV to provide video and MMS clips of hugely popular TV programmes, ‘Rossoom Mutaharirah’, ‘La Yomal’ and ‘Abou Riad’, to mobile phone users in the Kingdom of Saudi Arabia (KSA).      
 
Through the subscription-based service, which will be launched on Friday August 8, 2008, users will receive the content three times per week. Each video clip – video IVR, WAP portal, video push and video streaming - will be up to two minutes long, while the MMS content will be 30 seconds in duration.
 
Bashar Dahabra, Founder and CEO of Info2cell.com, said, “We are pleased to sign this important agreement with Future TV which will enable us to provide select clippings from three highly popular TV programmes on the mobile phones of subscribers. Info2cell.com is committed to offering the most innovative and exciting content to its subscribers, in line with current market trends and consumer interests, and this partnership with Future TV perfectly complements our strategy.”  
 
Samir S. Hammoud, Chairman and General Manager of Future TV, said, “The viewership for our programmes has been growing steadily in recent years and we are glad that this alliance with Info2cell.com has created another vital channel for subscribers in KSA to view clippings of some of our most watched programmes.”     
 
Last year, Info2cell.com teamed up with MBC channel in Saudi Arabia to offer subscribers, video clips, ring tones, wallpapers and Java games of hugely popular television programmes including ‘Tash Ma Tash’, ‘Beiny o Bainak’, ‘Meznah’ and ‘Stories of the Prophet’.  
 

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