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Aujan Industries continues it’s commitment to the growing youth generation within GCC

Barbican Sports Festival launched for the first time on Wednesday 22nd – 23rd November 2006, at the American University Dubai.  Aimed at selected universities of Dubai and Sharjah; the festival is the ideal opportunity to meet fellow students, take part in sports tournaments and have fun.

The Barbican Sports Festival is expected to attract 5000 students between the age of 17 – 25 from American University of Dubai, American University of Sharjah, University of Wollongong, Dubai Men’s College, Al Ghurair and Dubai University College.

Tolga Sezer, VP - marketing, Aujan Industries said, “The Barbican brand has achieved great success since it was launched in 1983.  Today it is the leading new age beverage in the region.  At Aujan Industries, via our investment in undertaking thorough market research direct with our audience, we have built a deep understanding of what modern day youth look for in a trendy and cool brand.   We want to show our continued commitment and appreciation to the region’s youth generation, which has lead to the decision to launch the Barbican Sports Festival."

The Festival will host a selection of recreational games including inflatable aqua football, an inflatable climbing wall, bungee jumping and space ball over the course of the two days.  Students can also participate in more competitive team sports like basketball, football and beach volley.

For those who would rather watch the action or just socialize amongst friends, there will comfortable seating. A chill out area will also be set up featuring a well known DJ, who will be spinning some classic tunes.  On Thursday 23rd Hard Rock Café’s group Shine will play a live gig.  Throughout the day ice cold Barbican and light snacks will be available.  The event will take place between 11:00 – 19:00 over the course of the two days.

Barbican, launched by Aujan Industries in the early 1980’s, has become renowned as the new age beverage amongst the youth generation.  As time evolved, so did the Barbican brand; in 2005 Barbican launched the highly acclaimed “This is me" advertising campaign, featuring local youth sharing key elements of their lives, the campaign illustrated the fundamental role Barbican has in their relationships with friends and lifestyles.  Earlier this year Barbican introduced a new packaging revamp and additional flavours, which was supported by a $1 million re-launch campaign.

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